Because Fresh Produce Matters.
Tiny, nutrient-packed greens harvested at their peak for maximum flavor and freshness — perfect for garnishing.
Premium-quality purees made from ripe, locally-sourced produce in Napa Valley — ideal for sauces, desserts, & drinks.
REEL Produce is a family-owned and operated business built on over 57 years of combined experience in the produce industry.
We proudly serve local businesses with fresh produce, specialty items, and essentials like dairy, seasonings, and beverages – all delivered six days a week with no hidden fees.
We’re committed to reliable service, quality products, and treating our customers like family.
REEL complies with all local, state, and federal food safety standards to ensure that all orders meet HACCP, Hazard Analysis And Critical Control Points.
We have comprehensive Hazard Analysis Critical Control Point and Good Manufacturing Practices policies in place,as well as Sanitation Standard Operating Practices.
Monitoring of cut to cool times Traceability of product leaving Cleanliness of trucks Monitoring of cooling process
All organic products have been grown and processed according to uniform standards that have been verified by the USDA
Our customers are our priority, this is why we are committed to nothing less than excellence on each and every item that enters your door.
Our qualified team are HACCP trained and practice safe employee hygiene. We ensure plant maintenance and apply strict receiving procedures to our daily routine.
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As a small café, we don’t have huge storage — so consistency matters. REEL Produce delivers exactly what we need, when we need it. Plus, their local sourcing makes our farm-to-table menu genuinely honest.
Marcus Lin
Airport food courts are crazy fast-paced, and downtime isn’t an option. REEL Produce understands that — they’re fast, reliable, and their team actually cares. We switched to them last year and haven’t looked back.
Sofia
We believe in doing business the right way — with honesty, reliability, and consistency. Our family-run operation is built on long-standing relationships, quality products, and a true commitment to the people we serve. When you choose us, you’re choosing a partner who shows up, every time.
Whether it’s a fine-dining restaurant, a cozy café, or a busy airport vendor, our team works closely with every client to deliver consistent quality and reliable service, tailored to your kitchen’s needs.
As a local, family-owned business, we’re passionate about contributing to the success of our customers and building strong partnerships that grow over time.
Join the chefs and businesses who rely on us for premium produce and specialty items across Northern California.
Click below to complete our quick online credit application.
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Discover our latest seasonal offerings, specialty items, and premium produce in one convenient place.
Delivering premium fresh produce and specialty goods across Northern California.
Discover our latest seasonal offerings, specialty items, and premium produce in one convenient place.
We’ve been working with REEL Produce for over two years, and they’ve never missed a delivery. Our kitchen runs on tight timelines, and REEL keeps up without fail. Their seasonal produce always comes in crisp and vibrant — exactly what our chefs expect.
Emily Torres Clients