Serving Northern California

Because Fresh Produce Matters.

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featured categories

Microgreens

Tiny, nutrient-packed greens harvested at their peak for maximum flavor and freshness — perfect for garnishing.

Edible Flowers

Vibrant, handpicked blooms that add a touch of elegance, color, and delicate flavor to both savory and sweet creations.

the Perfect Puree of Napa Valley

Premium-quality purees made from ripe, locally-sourced produce in Napa Valley — ideal for sauces, desserts, & drinks.

Classic Refreshments

Ice-cold favorites that your customers know and love. Featuring brands like Coca-Cola, Sprite, Fanta, and Jarritos.

Avocados

Creamy, ripe Hass avocados with rich flavor — excellent for guacamole, sandwiches, or healthy gourmet recipes.

Purple Basil Bunch

Aromatic and vibrant purple basil — a striking herb that enhances flavor and presentation in salads, pastas, and drinks.

We’re committed to delivering quality, consistency, and care — every order, every time.

REEL Produce is a family-owned and operated business built on over 57 years of combined experience in the produce industry.

We proudly serve local businesses with fresh produce, specialty items, and essentials like dairy, seasonings, and beverages – all delivered six days a week with no hidden fees.

We’re committed to reliable service, quality products, and treating our customers like family.

Real Quality REEL Produce

01.

High Quality Foods

REEL complies with all local, state, and federal food safety standards to ensure that all orders meet HACCP, Hazard Analysis And Critical Control Points.

02.

Certifications

We have comprehensive Hazard Analysis Critical Control Point and Good Manufacturing Practices policies in place,as well as Sanitation Standard Operating Practices.

03.

Transport and Trucks

Monitoring of cut to cool times Traceability of product leaving Cleanliness of trucks Monitoring of cooling process

04.

Organic Products

All organic products have been grown and processed according to uniform standards that have been verified by the USDA

05.

Food Safety is our Priority

Our customers are our priority, this is why we are committed to nothing less than excellence on each and every item that enters your door.

06.

Qualified Team

Our qualified team are HACCP trained and practice safe employee hygiene. We ensure plant maintenance and apply strict receiving procedures to our daily routine.

Customer Favorites Food Based From Choicing.

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Customer Choice

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Clean Health Smoothies

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Zucchini Noodles

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Grilled Chicken Quinoa

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Discover What Our Clients Say

We’ve been working with REEL Produce for over two years, and they’ve never missed a delivery. Our kitchen runs on tight timelines, and REEL keeps up without fail. Their seasonal produce always comes in crisp and vibrant — exactly what our chefs expect.

Emily Torres Clients

As a small café, we don’t have huge storage — so consistency matters. REEL Produce delivers exactly what we need, when we need it. Plus, their local sourcing makes our farm-to-table menu genuinely honest.

Marcus Lin Clients

Airport food courts are crazy fast-paced, and downtime isn’t an option. REEL Produce understands that — they’re fast, reliable, and their team actually cares. We switched to them last year and haven’t looked back.

Sofia Clients

Proud to serve these communities

A company you can trust

We believe in doing business the right way — with honesty, reliability, and consistency. Our family-run operation is built on long-standing relationships, quality products, and a true commitment to the people we serve. When you choose us, you’re choosing a partner who shows up, every time.

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Customer-First Approach

Whether it’s a fine-dining restaurant, a cozy café, or a busy airport vendor, our team works closely with every client to deliver consistent quality and reliable service, tailored to your kitchen’s needs.

Growing with Our Community

As a local, family-owned business, we’re passionate about contributing to the success of our customers and building strong partnerships that grow over time.

Become a Customer

Join the chefs and businesses who rely on us for premium produce and specialty items across Northern California.


Click below to complete our quick online credit application.

Brand Partners

common questions and answers about services.

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Explore Our Digital Catalog

Discover our latest seasonal offerings, specialty items, and premium produce in one convenient place.

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