Established in 2018
Who We Are
REEL Produce is a family owned and operated business with over 37-year combined experience in the produce industry.
We deliver 6 days a week for your convenience, with no minimum delivery fee or gas surcharges.
Supporting California Growers
Locally Sourced
REEL Produce prides itself in supporting and promoting local ranchers and growers. Typically, produce is picked up with our own trucks when the season is local. Once the produce comes into our warehouse, orders are picked and our customers receive the product the next morning.
Real Quality, REEL Produce
Because Fresh Produce Matters
High Quality Foods
REEL complies with all local, state, and federal food safety standards to ensure that all orders meet HACCP, Hazard Analysis And Critical Control Points
Certifications
We have comprehensive HACCP (Hazard Analysis Critical Control Point) and GMP (Good Manufacturing Practices) policies in place, as well as SSOP (Sanitation Standard Operating Practices)
Organic Products
All organic products have been grown and processed according to uniform standards that have been verified by the USDA
Qualified Team
Our qualified team are HACCP trained and practice safe employee hygiene. We ensure plant maintenance and apply strict receiving procedures to our daily routine
Transport and Trucks
Monitoring of cut to cool times Traceability of product leaving Cleanliness of trucks Monitoring of cooling process
Delivery Coverage Area
We proudly serve the San Francisco Bay Area, Silicon Valley, and Monterey/Carmel Valley
Quality Assured
Food Safety is our Priority
Our customers are our priority, this is why we are committed to nothing less than excellence on each and every item that enters your door. We follow strict HACCP guidelines which allows us to provide our customers with quality products.
