Established in 2018

Who We Are


REEL Produce is a family owned and operated business with over 37-year combined experience in the produce industry.
We deliver 6 days a week for your convenience, with no minimum delivery fee or gas surcharges.


Supporting California Growers

Locally Sourced


REEL Produce prides itself in supporting and promoting local ranchers and growers. Typically, produce is picked up with our own trucks when the season is local. Once the produce comes into our warehouse, orders are picked and our customers receive the product the next morning.

Real Quality, REEL Produce

Because Fresh Produce Matters

High Quality Foods

REEL complies with all local, state, and federal food safety standards to ensure that all orders meet HACCP, Hazard Analysis And Critical Control Points


We have comprehensive HACCP (Hazard Analysis Critical Control Point) and GMP (Good Manufacturing Practices) policies in place, as well as SSOP (Sanitation Standard Operating Practices)

Organic Products

All organic products have been grown and processed according to uniform standards that have been verified by the USDA

Qualified Team

Our qualified team are HACCP trained and practice safe employee hygiene. We ensure plant maintenance and apply strict receiving procedures to our daily routine

Transport and Trucks

Monitoring of cut to cool times Traceability of product leaving Cleanliness of trucks Monitoring of cooling process

Delivery Coverage Area

We proudly serve the San Francisco Bay Area, Silicon Valley, and Monterey/Carmel Valley

REEL Produce

2240-A Quimby Rd

San Jose, CA 95122

Office Hours

Monday - Friday

Appointment Only, No Walk-Ins

8:00 AM - 2:00 PM

Orders Desk

8:00 AM - 11:00 PM

Contact Us