We’re a family-owned business committed to quality, service, and transparency. We know you may have questions about how we operate, what we offer, and how we deliver — and we’re here to make things simple. Below, you’ll find answers to the most common questions we receive. Don’t see what you’re looking for? Reach out to our team — we’re always happy to help.
Getting started is easy! Simply reach out to our team by phone or email, or fill out our online credit application below. We’ll review your business needs and make sure you have everything in place to begin ordering with confidence.
Yes! You can access our online ordering platform by clicking the yellow “Online Ordering” button on our website or by downloading the REEL Produce app — available on both the App Store and Google Play Store.
Please note: you’ll need to have an account set up with us before placing orders online. Contact our office to get started.
REEL is an abbreviation of the names Rosio, Eliana, Estefania, and Luis — the founding family members of REEL Produce! And a special shoutout to Valeria, who joined the family shortly after the company was created. (We’re sorry we couldn’t fit you in the name!)
We deliver to most areas Monday through Saturday. Delivery schedules may vary slightly in Santa Cruz County, Sacramento County, and San Benito County — feel free to contact our office for the most accurate schedule in your area.
Orders must be placed by 11:00 PM for next-day delivery. Orders submitted after the cutoff may be scheduled for the next available delivery date. To avoid delays, please place orders on time.
All claims must be reported at the time of delivery or within 24–48 hours. Please have the invoice number, delivery date, photos of the product, and lot code ready. We may request the return of the physical product.
Claims submitted past the window are not guaranteed for credit or refund.
Yes, same-day delivery is available for customers within a local radius of our San Jose location. Orders must be placed by 11:00 AM to qualify.
Same-day pickups are available if the order is placed by 12:00 PM.
Please allow at least 2 hours for preparation. Call 15 minutes before arrival, and pick up your order at the loading dock.
All pickups must be completed by 2:00 PM — otherwise, pickup will be rescheduled for the next business day.
Join the chefs and businesses who rely on us for premium produce and specialty items across Northern California.
Click below to complete our quick online credit application.
Delivering premium fresh produce and specialty goods across Northern California.
Discover our latest seasonal offerings, specialty items, and premium produce in one convenient place.
