Privacy Policy

REEL Produce — Privacy Policy
Effective Date: October 19, 2026

1. Introduction
REEL Produce (“REEL Produce,” “we,” “our,” or “us”) respects the privacy of our customers, business partners, and website visitors.

This Privacy Policy explains how we collect, use, disclose, and protect personal information through our website, https://reelproduce.com, our customer ordering services, and our business communications, including SMS notifications.

2. Information We Collect
Depending on how you interact with us, we may collect:

• Contact information, including name, business name, email address, telephone number, and business address.
• Account registration information and customer identification details.
• Order histories, product selections, delivery addresses, and invoice information.
• Payment and billing information processed by our authorized payment service providers.
• Customer service communications and requests.
• SMS subscription preferences, consent records, and message interactions.
• Website usage information, including IP address, browser information, cookies, and device information.

3. How We Use Information
We may use personal information to:

• Establish and manage customer accounts.
• Process, fulfill, and deliver customer orders.
• Generate invoices and maintain billing records.
• Provide customer service and respond to inquiries.
• Send order confirmations, delivery updates, and invoice notifications.
• Maintain business records and comply with applicable legal requirements.
• Protect our systems, prevent fraud, and improve our services.

4. SMS Communications and Consent
Customers may choose to receive transactional SMS notifications from REEL Produce regarding orders, deliveries, and invoices.

Where required, REEL Produce obtains appropriate consent before sending automated text messages.

Message frequency varies depending on customer activity. Message and data rates may apply.

Customers may reply STOP to unsubscribe or HELP for assistance.

Consent to receive SMS notifications is not a condition of purchasing products or services.

Mobile information and SMS consent data will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

We may share necessary information with messaging providers solely to deliver requested communications, maintain messaging services, and comply with applicable requirements.

5. Information Sharing
We may disclose information to service providers supporting our business operations, including:

• Payment processors.
• Technology and website hosting providers.
• SMS and telecommunications providers.
• Delivery and logistics partners.
• Professional advisers and service providers.
• Government authorities when legally required.
• Service providers are expected to use information only for authorized business purposes and maintain appropriate safeguards.

We do not sell SMS consent information or mobile telephone numbers for third-party marketing.

6. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, misuse, alteration, and disclosure.

No electronic system or transmission method can be guaranteed completely secure.

7. Data Retention
We retain personal information for as long as reasonably necessary to provide our services, maintain business records, meet legal obligations, resolve disputes, and enforce agreements.

SMS consent and opt-out records may be retained as needed to demonstrate compliance and honor customer preferences.

8. Cookies and Website Technologies
Our website may use cookies and similar technologies for website functionality, security, performance, and analytics.

Visitors may manage cookies through their browser settings and, where applicable, available website privacy controls.

9. California Privacy Rights
California residents may have rights regarding their personal information under applicable California privacy laws, including rights to request access, correction, or deletion, subject to applicable exceptions.

Certain additional rights may apply depending on the business’s legal obligations and the nature of the information processed.

To submit a privacy request, contact orders@reelproduce.com.

We will review and respond to requests as required by applicable law.

10. Third-Party Websites
Our website may link to third-party websites, applications, or payment services. We are not responsible for their independent privacy practices.

11. Changes to This Policy
We may update this Privacy Policy to reflect changes in our services, technology, or applicable legal requirements.

Updates will be posted on our website with a revised effective date.

12. Contact Information
REEL Produce

Website: https://reelproduce.com

Email: orders@reelproduce.com

Phone: 408-414-3838

Business Address: 11300 Center Ave, Gilroy, CA 95020