Terms & Conditions

We believe in clear expectations and lasting partnerships

REEL Produce — Terms & Conditions
Effective Date: October 19, 2026

1. Acceptance of Terms
Welcome to REEL Produce.

By accessing our website, registering for an account, placing an order, or using our services, you agree to these Terms & Conditions.

If you do not agree, please discontinue use of the applicable services.

2. Business Services
REEL Produce supplies fresh produce, specialty foods, beverages, and related products to commercial customers.

Product availability, pricing, delivery schedules, and service areas may vary.

3. Customer Accounts
Customers may be required to establish an approved business account before placing orders.

Customers are responsible for providing accurate business and contact information and maintaining the confidentiality of their account credentials.

REEL Produce may review account applications and restrict access when reasonably necessary for security, fraud prevention, or compliance.

4. Orders and Product Availability
Orders are subject to acceptance, inventory availability, and applicable account terms.

Product availability and seasonal conditions may affect fulfillment.

REEL Produce may contact customers regarding substitutions, shortages, delivery changes, or other order adjustments.

5. Pricing and Payment
Product prices and applicable charges are determined by the prices and terms communicated to the customer at the time of order acceptance, subject to any agreed account arrangements.

Payment terms, credit limits, and invoice due dates may vary by approved customer account.

Customers are responsible for paying amounts properly due under their applicable agreements.

6. Delivery and Pickup
Deliveries are subject to scheduled routes, operating conditions, product availability, and applicable service-area restrictions.

Delivery times may change due to traffic, weather, operational issues, or circumstances outside our reasonable control.

Customers are responsible for providing accurate delivery information and making appropriate arrangements to receive perishable products.

Pickup availability and procedures are subject to REEL Produce’s current operating policies.

7. Product Quality, Claims, and Returns
Customers should inspect deliveries promptly and report shortages, damage, or quality concerns as soon as possible.

Claims are subject to the return and credit policies communicated by REEL Produce.

Customers may be asked to provide invoice numbers, delivery dates, photographs, lot information, and other relevant documentation.

Credits, replacements, and refunds are evaluated according to applicable policies, agreements, and law.

Nothing in these Terms limits rights that cannot lawfully be waived.

8. SMS Notifications
REEL Produce may provide optional transactional SMS notifications regarding:

  • Order confirmations.
  • Order status changes.
  • Delivery notifications.
  • Invoice availability.
  • Customer service matters directly related to existing transactions.

Customers must provide any consent required by applicable law before receiving automated SMS notifications.

Message frequency varies. Message and data rates may apply.

Reply STOP to unsubscribe or HELP for assistance.

Consent to SMS notifications is not required as a condition of purchase.

For additional information, review our SMS Terms & Conditions and Privacy Policy.

9. Website and Account Security
Users must not attempt unauthorized access, interfere with website operations, misuse customer accounts, or engage in fraudulent activity.

We may suspend access when reasonably necessary to protect our services or customers.

10. Intellectual Property
Website content, branding, logos, graphics, and original materials owned by REEL Produce are protected by applicable intellectual property laws.

Unauthorized reproduction or commercial use is prohibited unless permitted by law or written authorization.

11. Third-Party Services
Our website or ordering systems may integrate with third-party platforms, payment processors, and service providers.

Separate third-party terms may apply to those services.

12. Disclaimer and Limitation of Liability
Services are provided subject to applicable agreements and law.

To the extent permitted by law, REEL Produce is not responsible for losses caused by circumstances outside its reasonable control.

Any limitation of liability is subject to applicable law and does not exclude liability that cannot legally be excluded.

13. Governing Law
These Terms are governed by the applicable laws of the State of California, without overriding mandatory consumer or commercial protections.

14. Changes to Terms
REEL Produce may update these Terms periodically. Updated terms will be posted on the website with a revised effective date.

Material changes will be communicated when required by law.

15. Contact Information
REEL Produce

Website: https://reelproduce.com

Email: orders@reelproduce.com

Phone: 408-414-3838

Business Address: 11300 Center Ave, Gilroy, CA 95020